With the decreasing influence of traditional media spheres, a lot of work these days is solely found online. The same goes for animation – some people have found more career success on social media and YouTube than they have with other work.
You can hardly count on online fame as a surefire path to success. It’s a volatile and ruthless space where only a lucky few rise to the top. But it’s increasingly important to have a social media presence as an artist, at the very least as something to fall back on. It can serve as a dynamic portfolio that one continuously updates throughout their career. After all, you never know who is watching.
I keep “meaning to” create an Instagram account to showcase my art, but it never feels like I have enough of a consistent output to justify it, especially with my university workload. There’s something quite daunting about trying to solidify my ‘brand’ as an artist. At the same time, I’m sure it’s better to get started sooner than later, and I want to have something to show before graduation.
In my experience, fan-art is the fastest way to grow your online platform. I’ve had some limited experience with selling commissions online and it’s been fairly exclusive to the fan spaces I occasionally take part in. But the issue with gaining a following based on someone else’s media property, is that they won’t necessarily take interest in your original work.
It’s impressive to me when someone proves the exception!

A Hawaiian storyboard animator for Disney’s TV Animation division named Kiana Khansmith caught my interest, not due to the anime and cartoon fan-art she’s typically known for, but for an original series she’s been writing and storyboarding entirely on her own.
“Pretty Pretty Please I Don’t Want to be a Magical Girl” is an original pilot animatic released on YouTube by Khansmith which has, at the time of writing, around 4.3 million views. The 11 minute pilot is a pastiche of magical girl anime, but according to the author, it’s also based on her own experience working at Disney, and losing some of her passion for creating art. Similarly, “The Owl House” creator Dana Terrace has recently helped co-create an independent series called “Knights of Guinevere“.
Of course, Kiana Khansmith has been working in the industry for a good few years, and these connections helped her find the voice and music talent to develop her series. At the same time, she’s only 28 years old, and she’s been encouraging others to simply put their story out there, even without a budget. I find it interesting how some industry professionals have been willing to shift their focus to the independent scene.
Maybe the future of animation really is online? I suppose I should be prepared for the eventuality. When it comes to gaining an online following, consistency is key. I need to release consistent work of a consistent quality, and eventually, who knows?